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MRS. SHINY Cinderella

Founder & Designer

Mrs. Shiny Cinderella is the first daughter-in-law, of Aachi family, an Engineering graduate from a renowned Karunya University, developed a great passion for designing and fashion, which lead her to setup this boutique.

She has her own label of clothes called ‘Diadem’. She manufactures both Kid’s party wear and wedding gowns. Her brand of clothes has attracted little girls and brides-to-be all over Tamil Nadu.

Her dream is to give life, to the downtrodden and destitute women in the society as CSR activity. Especially caring towards, the unprivileged children in India.

She has completed her Family Business Management (MPEFB) from IIM, Bangalore. She has been a personality of inspiration, for many events such as talk shows, contests etc., also headed many programs as Chief Guest, in Jury panel and as a Guest of honour.

She is always busy with her passion, planning and execution through digital Medias such as FB, Twitter & What’s app etc. She supports her husband as well, on his day to day tight business schedule apart from her habitual activities. She has two children and she is a successful home maker too.

Diadem - For the Beautiful You!

When you feel that your tailor is not giving you the perfect fit, when you know that your aspirations are not met by the dresses available to you.

What do you do? Where do you go? Who do you turn to? – DIADEM is your answer.

  • High Quality
  • Value for Money
  • Great Collection


Diadem has always been my choice whenever I want to buy something for any occasion in my family. I simply love their kids collection.

-Sofia Donald, Happy customer

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